Barnes & Noble Plays into Amazon's Hands
Barnes & Noble's new commitment to same-day delivery speaks to a broader, strategic view of e-commerce, one that CIOs need to play an increasingly active role in. Merged-channel strategies -- combinations of e-commerce, in-store and mobile tactics -- need to align not only with the goals of the company, but also its specific strengths and weaknesses. Merged channel must also factor in a candid analysis of the competition so that it can be shaped to deflect rivals' strengths while accentuating your own. That is where B&N has dropped its stack of books.