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The aspiring “lifestyle brand” has been moving away from books for some time. The fiction section at the Barnes & Noble I am writing this dispatch from has retreated roughly 30 feet over the past decade; from my perch I can see board games, R2D2 mugs, chocolates, and, yes, some books, too (mostly written by Bill O’Reilly).
According to the Utica Times-Dispatch, the store is now exploring entry into another lifestyle market: alcohol.
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