Book Publishing PR: 12 Initiatives to Spark Book Sales and Make the Most Out Of a PR Campaign

Even Pippa Middleton is not immune to book sales woes. As widely reported, sales of Pippa's book — even with the best distribution, publicity and name recognition — have fallen flat. If her sales are disappointing, what can authors who do not have the benefit of famous relatives or name recognition do to sell books?

For most authors, book sales are an important part of why they write a book. They want to entertain, educate, inspire or simply share their artistic work — and perhaps make money from the venture.