Book Trailers Serve as a Multiplier for Book Discovery

A book trailer is a kind of content that supports a book promotional campaign. It started in the late 90s in the US. Since then, the type of content available on video format has become increasingly diverse. When we speak of book trailer, we are doing so more general terms and include audio-visual productions such as teasers, or video-interviews with the author or the publisher, video summaries, video recommendations from readers or literary industry players, etc..