Books-A-Million Thrust Into Spotlight by 'Watchman' Sales
"Go Set a Watchman" is breaking records for booksellers across the nation.
That includes the country's second-largest book store, which shares a home state with the book's author.
Books-A-Million (NYSE: BAMM) isn't saying exactly how many copies it has on pre-sale "for strategic reasons," according to CEO Terrance Finley. But it's the most-preordered novel in the company's history. The book did not beat out Harry Potter, which Books-A-Million calls a "children's" book.
"From a business perspective, we took the position that we had to make this ours, because we're an Alabama company," Finley said.
%0D%0A%20%20Books-A-Million<%2Fa> (NYSE%3A%20BAMM)%20isn't%20saying%20exactly%20how%20many%20copies%20it%20has%20on%20pre-sale%20"for%20strategic%20reasons,"%20according%20to%20CEO%20Terrance%20Finley.%20But%20it's%20the%20most-preordered%20novel%20in%20the%20company's%20history.%20The%20book%20did%20not%20beat%20out%20Harry%20Potter,%20which%20Books-A-Million%20calls%20a%20"children's"%20book.%0D%0A<%2Fp>%0D%0A0 Comments Comments
%0D%0A%20%20"From%20a%20business%20perspective,%20we%20took%20the%20position%20that%20we%20had%20to%20make%20this%20ours,%20because%20we're%20an%20Alabama%20company,"%20Finley%20said.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fbooks-a-million-thrust-into-spotlight-watchman-sales%2F" target="_blank" class="email" data-post-id="19638" type="icon_link"> Email Email