Books-A-Million Thrust Into Spotlight by 'Watchman' Sales
"Go Set a Watchman" is breaking records for booksellers across the nation.
That includes the country's second-largest book store, which shares a home state with the book's author.
Books-A-Million (NYSE: BAMM) isn't saying exactly how many copies it has on pre-sale "for strategic reasons," according to CEO Terrance Finley. But it's the most-preordered novel in the company's history. The book did not beat out Harry Potter, which Books-A-Million calls a "children's" book.
"From a business perspective, we took the position that we had to make this ours, because we're an Alabama company," Finley said.