Bookstores From NYC to Santorini Crowdsource Cash to Survive

Late last month, St. Mark’s Bookstore in New York City launched its first crowdfunding campaign on a website called Lucky Ant. The blunt truth is that it’s a last ditch effort for survival. It’s that simple. In this climate, they can’t afford to keep paying their rent of over $20,000, which was already reduced by over $2,000 earlier this year until November. The owners, Bob Contant and Terence McCoy, hope that if they raise the cash, they’ll be able fund a relocation into a new space.