Bury Your Writing — Why Do Academic Book Chapters Fail to Generate Citations?

I recently wrote a chapter for an upcoming book about academic and professional publishing. I’ve also written chapters in the past for other academic books about publishing. Writing a chapter is always a worthwhile experience — I like to write, I like the topics I’m selected to tackle, and I like the editors. But even with the books in hand, these chapters also seem to disappear under the waves like anvils, never to be heard from again.