By Focusing Only on Today's Bestsellers, Legacy Publishers Are Missing Out on Bestsellers of Tomorrow

In the world of disruptive innovation, customers aren't just people who pay you money for whatever physical stuff your business shovels out the door.

Traditional publishers would never think this way, but authors are their "customers" because authors are seeking someone to provide the service of replicating their books and effectively moving those books into the stream of commerce.

The mega-selling 1% of authors are the most profitable customers for the services provided by publishers. They will be the last to go in part because, like the best customers of any business, they get the best deals.