Can a Comic Con Approach Work for the Book Industry?
Recently, I asked the publisher of a major imprint what he thought of BookCon. "What's BookCon?" he asked. BookCon, I reminded him, is the latest effort by Book Expo America, the country's largest publishing trade fair (which starts Wednesday), to open up on its last day to the public, or whatever portion of it wants to pay $30 to spend a Saturday collecting autographs at the Javits Center. Its organizers, New York Comic Con managers ReedPop, aim to do for books what the ever-expanding universe of Comic Cons do for Marvel