Can Serialized Fiction Convert Binge Watchers into Binge Readers?
Now that the latest season of Game of Thrones has ended, fans may be feeling a little untethered — and some publishers would like to fill that gap with serialized books. As TV dramas get better and better, book publishers are hoping to convert binge TV watchers into binge readers.
Serialized books have a long history in publishing — Charles Dickens famously released many his novels in serial form. Sean McDonald, a publisher and editor at Farrar, Straus and Giroux, says, "We love to think about hearkening back to the way Dickens was published and people waiting anxiously at the dock for the new installments to arrive."