Can Technology Replicate Word-of-Mouth Book Marketing?
“Word of mouth” is one of the hottest terms in marketing. Nothing works better than a personal recommendation from someone you trust. Every marketing expert loves — and wants — business through word-of-mouth, but nobody has figured out the perfect way to automate and digitalize this vital tool. At Written Word Media, a company that runs websites catering to different types of readers, we have a unique perspective on this age-old problem.
Many, if not most businesses try to crowdsource recommendations with varying degrees of success. Our strategy at Written Word Media is vertical: rather than build a one-size-fits-all site for readers, we design separate web communities that cater to the needs of each reader group.