CASE STUDY: Harry Potter goes online

Launching the exclusive e-book store of the biggest-selling book series of all time was no mean feat.

J.K. Rowling’s Pottermore, the exclusive retailer of the Harry Potter e-books and digital audiobooks, needed an e-commerce platform that could stand up to the challenge.

After reviewing the options, Pottermore chose Intershop’s Enfinity E-Commerce platform to power the launch of its exclusive Pottermore Shop.