Cengage’s Michael Hansen: He’d Like to Teach the World
As trade publishing industry specialists focus on their own progress and challenges, you often catch a voice somewhere in the room saying something along the lines of, “We could sure learn a lot from somebody in the educational sector about now.”
Michael E. Hansen is just such a person, not least because prior to becoming CEO of Cengage Learning in 2012, he served as Executive Vice President of Operational Excellence with Bertelsmann. He knows his way around the trade. And he has titled his coming keynote address at Berlin’s Publishers’ Forum on the 28th of April, “Growth Strategies in a Shrinking Market” — precisely the sort of dynamic the trade wants to know about in a time of content-glutted markets and slow growth in readership.