Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents

While the lack of a new Hunger Games blockbuster has worried many about the children’s book sector, Nielsen’s Children’s Book Summit on Thursday (October 27) was a upbeat affair, full of nuanced insights for publishing houses into where the young readers’ market is pointed.

The third annual doing of this event was produced by Kristen McLean, Nielsen’s business development director, with her co-chair Kat Meyer. And in her opening overview at the Forum at Convene Center in New York City, McLean offered a hint of what was to come: “Books in the Age of Kid Empowerment” was contextualized around the influences that digital deployment and family engagement are making on each other.