Chinese Readers Increasingly Prefer English Books to Translations
Chinese readers increasingly prefer foreign books in English rather than their translated Chinese versions, boosting sales of English language books in China. The growing popularity of English books in China was described as a "surge" by Zhao Wei, publisher at an international publishing house based in Beijing. Zhao was once manager of the China division of Random House, the largest general-interest book publisher in the world. Zhao said her publishing house witnessed a double in sales volume in China, declining to reveal the exact number.