Chipotle Cups Will Now Feature Stories by Jonathan Safran Foer, Toni Morrison, and Other Authors
Jonathan Safran Foer was sitting at a Chipotle one day, when he realized that he had nothing to do while noshing on his burrito. He had neglected to bring a book or magazine, and he didn't yet own a smartphone. "I really just wanted to die with frustration," Foer told VF Daily.
Suddenly, the Eating Animals author (and vegetarian) had an idea: What if there were something truly good to read on his Chipotle cup? Or the bag? A few years earlier, he had met Steve Ells, Chipotle's C.E.O.