Consumer Website from Quarto
The Quarto Group has launched a new consumer-facing website to promote its global publishing programme, and will start selling direct to customers in the UK this autumn.
The site will showcase and make available titles published by Quarto Publishing UK, and Quarto Publishing Group USA, and marks a continuation of Quarto's strategy to strengthen its brand. In 2013 Quarto rebranded its UK publishing business Aurum Publishing Group as Quarto Publishing Group UK, with c.e.o. Marcus Leaver describing the move as a "consumer-led approach". Earlier this year Quarto rolled out a create-your-own cook-book website"This is Your Cookbook".