D2C offers benefits, challenges for publishers—but most US publishers have not signed on

Publishing Perspectives has another of those guest-column-cum-self-promotional pieces it runs every so often, this one from Jonas Lennermo, creative director of Publit—the company who provides the e-commerce solution used by Harlequin Scandinavia, as well as several large and 200 small publishers in Scandinavia. Lennermo discusses the benefits of publishers selling their books D2C (Direct To [...]