Davis extols virtues of cross-media agenting as Ki enters second decade

How would you pronounce Ki? When Meg Davis left MBA in 2011, after 25 years, to start her own agency, she was casting about for a company name that would work well on social media and that tripped off the tongue. She says: “I didn’t want to call it Meg Davis and Associates because I thought naming it after yourself was a bit old-fashioned; I wanted something modern. Ki is Japanese for tree, which I thought was auspicious and everyone would be able to pronounce it. Turns out I was dead wrong about that: often people don’t say ‘key’ but ‘kai’ or ‘chee’ or ‘the K I Agency’...