To Defy Amazon, Japanese Bookseller Corners the Market on New Murakami
Kinokuniya, the largest bookstore chain in Japan, has announced that it will snap up 90% of initial print run of Haruki Murakami’s latest title to sell at brick-and-mortar stores and make sure that customers who want to purchase the book will have to go to an actual physical bookstore. It is a move largely seen as a way to stall purchases through Amazon.
With over 60 outlets in Japan, Kinokuniya has approximately 10% of the domestic book market in the country. It will act the wholesaler and purchase 90,000 copies out of 100,000 scheduled first print run directly from the publisher Switch, then sell part of it to wholesalers and other bookstores.