DreamWorks Animation Launches Children's Books Imprint
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DreamWorks Animation SKG Inc. is diversifying into children's books, creating a publishing unit that this year will issue titles based on such DreamWorks movies as "Kung Fu Panda" and "Madagascar."
DreamWorks Press, which will publish books in print and digital form, is the latest part of an effort by the animation studio to diversify beyond the high-risk movie business. Previous steps involved theme parks, a consumer-products business and the acquisition of an online video network.