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The hoped for post-election and holiday season sales bounce does not seem to be materializing. Unit sales of print books were down almost 6% between Thanksgiving week and the week ended December 18, 2016 compared to the similar period in 2015 at outlets that report to Nielsen BookScan.
Perhaps the most worrisome for booksellers and publishers is that the worst sales week was the most recent, with units off 11% in the week ended December 18, compared to the week ended December 20, 2015.
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- Companies:
- Nielsen BookScan
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