Embracing Technology and Arabic Culture, Lamsa App Gets Kids Reading

As the Sheikha Bodour bint Sultan Al Qasimi and Ahmed Al Ameri have told us in their interviews for The Markets: Global Publishing Summit, the Arabic reading market is a youthful one, full of inquisitive young minds.

A children’s book publisher herself, Bodour—founding CEO of Kalimat—has told Publishing Perspectives, “Our youthful population and consumers are demanding more locally produced, culturally appropriate books—and digital content in Arabic. A number of publishing and content companies have emerged, but the sector still faces critical gaps in complementary creative areas.”