Experts Predict What's Next in Digital Publishing
Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their business.
Anna Rafferty, Penguin digital managing director
"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry, not just in ebook product output. We're going to be using all of the creepy/fun/incredibly clever targeted and personalised marketing opportunities that our connected lives now afford to the smart marketer to reach, and then truly delight, relevant readers.