Fast-selling ‘New Adult’ Genre Vying for Shelf Space in Bookstores

Countless authors have taken advantage of a new and growing genre of literature aimed at primarily female readers between 18 and 25. Known as "new adult," the genre features mainly university or college-aged protagonists dealing with early twenties life, in particular romance and sexual relationships.

The segment of the book-buying market is hard to quantify as the wider industry has been slow to embrace the genre and the bulk of sales are made online. But a recent report by author and publishing data website authorearnings.com found that self-published books make up