Why Forbes Is Backing Book Publishing to Save the News Media
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As we await next month’s inauguration of Donald Trump as the 45th president of the United States, the potential power of the personal brand has never been so startlingly obvious.
The key vehicle for Brand Trump, the Midas-like persona that has propelled the property developer to the White House, was a 372-page document printed and bound by Random House. Filled with popular catchphrases such as “Think Big”, “Use Your Leverage” and “Have Fun”, The Art of the Deal was marketed as an 11-part formula to business success.