Free is not the magic number: New trends in ebook pricing
Ebook pricing strategies are changing rapidly as the digital market grows. Self-published authors continue to shake things up, but what might have been best practice a couple of years ago is not necessarily relevant in 2013 — and as retailers amass more data and publishers experiment, there’s a new set of tips for publishers and authors to pay attention to.
Are ebook prices falling? Sometimes…
“Pricing for us is a daily, hourly, minute-by-minute discipline,” Michael Tamblyn, Kobo’s chief content officer, said in an IDPF panel at BookExpo America on Thursday. Year on year, Kobo sees an eight percent decline in the