General Mills Serves Up Ebooks With Bookshout

For the first time ever, iconic breakfast provider General Mills is distributing eBooks through its long-running "Cheer on Reading" literacy program. Now available on 8.4 million boxes of Cheerios®, the "Cheer on Reading" program provides families direct access to one of nine children's eBooks, creating a new digital platform for General Mills to meaningfully engage with its audience. And it's all made possible thanks to BookShout's digital content distribution platform.

What's innovative about BookShout's partnership with General Mills is the combination of a breakfast brand families know and love