Hachette to Experiment With Selling Books on Twitter
Do tweets sell books?
It has long been a question for publishers and authors, who have started relying heavily on social media to promote books as they search for new ways to reach readers in an uncertain retail market. Authors with large Twitter followings, like John Green and Paulo Coelho, have become publishing powerhouses.
Now, the Hachette Book Group is testing whether a tweet from an author can directly trigger a sale. Hachette, which publishes best-selling authors like James Patterson, Michael Connelly and Malcolm Gladwell, announced on Monday that it would partner with Gumroad