Hachette Tries "Tatvertising"

Hachette Australia has announced an open casting call for a woman who is willing to "donate" her back for a large, permanent tattoo that will be used to promote the fourth book in Stieg Larsson's wildly successful Millennium Series (it's being called, explicitly, "tatvertising"). The series is best known for its first volume, The Girl With the Dragon Tattoo, which was adapted for film by Danish director Niels Arden Oplev in 2009 and again by thriller magnate David Fincher in 2011 - hence the obvious need to promote with an actual dragon tattoo on a real person.