HarperCollins Launches Direct-to-Consumer Sales Site
HarperCollins has relaunched its US website, with direct to consumer print and e-book sales.
On the new US site, e-books will be available to readers around the world if HarperCollins holds rights. Print books will only be available within the US.
In a statement, the publisher said: "The capability to sell directly will enable the company to better understand consumer preferences and, most importantly, further extend the global reach of its authors." It added that authors would be able to use the technology to sell directly through their own sites.
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%0D%0A%20%20In%20a%20statement,%20the%20publisher%20said%3A%20"The%20capability%20to%20sell%20directly%20will%20enable%20the%20company%20to%20better%20understand%20consumer%20preferences%20and,%20most%20importantly,%20further%20extend%20the%20global%20reach%20of%20its%20authors."%20It%20added%20that%20authors%20would%20be%20able%20to%20use%20the%20technology%20to%20sell%20directly%20through%20their%20own%20sites.%0D%0A<%2Fp>%0D%0A
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