HarperCollins, Time Inc Partner With JetBlue, Will Provide Free In-Flight Content

European publishers have long been dabbling in offering free ebooks to passengers on trains and buses and now HarperCollins is getting into the mix. The publisher announced this morning that it would be participating in JetBlue's Fly-Fi Hub service, which launched this morning.

Pitched as a free source of content for JetBlue passengers, the Fly-Fi Hub draws from a variety of media companies and publishers, including Time inc, National Geographic, and HarperCollins. Time will be supplying its monthly magazines while NG supplies shows, and HarperCollins will be providing excerpts of recently published books.