How Barnes & Noble Can Recover from the Nook’s Downward Spiral
Now that Barnes & Noble and Microsoft have parted ways on a partnership to produce and sell the Nook e-reader, the book retailer is yet again faced with having to reimagine its business model for an increasingly tech-centric world.
For inspiration, it should look no further than the coffee shops inside many of its stores, according to Wharton marketing professor Peter Fader.
"Barnes & Noble doesn't really know who its competition is," said Fader, who is also co-director of the Wharton Customer Analytics Initiative. "It always thought it was Amazon or other companies that are selling books.
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%0D%0A%20%20"Barnes%20%26%20Noble%20doesn't%20really%20know%20who%20its%20competition%20is,"%20said%20Fader,%20who%20is%20also%20co-director%20of%20the%20Wharton%20Customer%20Analytics%20Initiative<%2Fa>.%20"It%20always%20thought%20it%20was%20Amazon%20or%20other%20companies%20that%20are%20selling%20books.%0D%0A<%2Fp>%0D%0A
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