How Many Kindle Fires are Being Returned to Amazon?
All happy Kindle Fire customers, to paraphrase Tolstoy, are the same. Unhappy customers, however, are unhappy in their own way. To get a feel for what makes them unhappy—and how unhappy they are—we spent some time Saturday morning reading the Kindle Fire feedback on Amazon.com. There were 3,678 write-ups in all, nearly half of them (47%) glowing five-star reviews that basically said the same thing (Typical headline: "Outstanding value at $199"). What interested us, however, were the 491 (13.3%) one-star reviews.