How publishers and Waterstone's hatched a cunning plot to lure book buyers from Amazon

For book lovers, turning the final page of a thrilling read can be a bittersweet experience. Now bookshops are capitalising on readers' appetite for extra pages to boost their fight back against the online retailers threatening their future, by signing up big name authors to pen bonus material exclusively for their customers. Fans of Chocolat author Joanne Harris who buy her follow-up novel, Peaches For Monsieur Le Curé, from Waterstone's will find it includes an extra chapter not available to those who snap up their copy at a reduced rate …