India is on course to become the world's most lucrative market for English books
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The Indian market for English books is booming. Third only to the USA and Britain, it's set to become the biggest in the world as India's middle class continues to expand rapidly over the next 10 years. Keen to get a piece of the action, international publishers are flocking to set up offices in India, while many canny Indian publishers have already been reaping big rewards from backing emerging homegrown talent. India has a demographic profile very different to the US or Britain, with more than a third of its population under 30. With literacy on the rise and
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