Indian Book Market in 'Rapid Growth'
The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with adult fiction the fastest-growing area of the market, according to Nielsen BookScan India figures as the panel marks its first full year of sales monitoring. The panel now covers about 35% of the total trade retail market and has signed up over 70% of organised book retail chains. In 2011, it measured 13 million book purchases, worth Rs 3.28bn, covering more than 286,455 different titles. Adult fiction was the fastest growing area of the market over the first half