Irate Michael Jackson Fans Battle a Book in Amazon's Reviews
Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments
Reviews on Amazon are becoming attack weapons, intended to sink new books as soon as they are published.
In the biggest, most overt and most successful of these campaigns, a group of Michael Jackson fans used Facebook and Twitter to solicit negative reviews of a new biography of the singer. They bombarded Amazon with dozens of one-star takedowns, succeeded in getting several favorable notices erased and even took credit for Amazon’s briefly removing the book from sale.