J K Rowling: The Curse of the Publisher's Hype

And so, this was it, the publishing event of the century: J K Rowling and the Publisher's Hype. The story had everything. The one million pre-orders. The profile in The New Yorker. The adulation! The vilification! You'd never guess that all Rowling did was write a book.

Reviews of The Casual Vacancy were strictly embargoed until its publication on Thursday, and, in the absence of a book, much of the criticism focused on Rowling's politics, her refusal to give interviews, her giving too many interviews, and the embargo itself.