Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions
“Most data is directional,” said Kelly Gallagher, VP of Content Acquisition for Ingram Content Group, in one of the kick-off sessions at the 2016 Digital Book World Conference. What did he mean? Data isn’t always a replacement for the gut instincts an editor may have about a particular book, but when used correctly, data should point you in a particular direction.
In his talk, “Using Data to Improve Sales,” Gallagher demonstrated a number of ways that publishers can dive into available data (BookScan or ISBN-based sales data, internal sales data, industry reports, etc.) to discover trends and create action plans.