Many Thought the Tablet Would Kill the Ereader. Why It Didn't Happen.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen. In fact, both categories are still growing.
In its latest forecast on ereader and tablet usage, eMarketer predicts the number of ereader users will grow this year by 3.5%, to 86.3 million people. While eMarketer has lowered the growth rate for ereaders since its last forecast, there is still room for growth in US usage.