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McPlay<%2Fa>,%20with%20interactive%20e-books.%20This%20week's%20edition%20of%20Shelf%20Control<%2Fa>%20is%20then%20dedicated%20to%20the%20newly%20updated%20McPlay%20app%20for%20iOS.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fmcdonalds-introduces-interactive-happy-meal-books-mcplay-app%2F" target="_blank" class="email" data-post-id="7092" type="icon_link">
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On Nov. 1, in celebration of National Family Literacy Day, McDonald's began offering print books to Happy Meal customers. In line with this initiative, the fast food restaurant chain has also updated its official Happy Meal iOS app, McPlay, with interactive e-books. This week's edition of Shelf Control is then dedicated to the newly updated McPlay app for iOS.
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