McDonald's UK Teams Up with Kobo to Give Away Free Digital Books with Happy Meals

McDonald's UK has struck a deal with eReading provider Kobo to offer its Happy Meal buyers access to free digital books, as part of its plan to deliver a "fun, enriched experience" for customers.

Launching today (30 April) in conjunction with the new 'Secret Seven' Happy Meal book promotion, an e-book voucher will feature on every Happy Meal box enabling parents to download a free children's e-book compatible with a wide range of electronic devices and operating systems.