Morning Roundup: Licensed Brands Drive Discovery for Kids, Take Copyright Back!
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Licensed Brands Drive Discovery and Sales for Kids Apps (Digital Book World) “When kids search for your books, they’re not searching for the books, they’re searching for the licensed characters and titles,” said Huang. “Licensing drives search and sales.” *** McDonald’s Expands Free eBook Program Into Germany (The Digital Reader) The new literacy/advertising program will [...]
The post Morning Roundup: Licensed Brands Drive Discovery for Kids, Take Copyright Back! appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.
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