Neilsen BookScan enters Brazilian market
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Neilsen BookScan has entered its 10th market. The book retail measurement service is now tracking print book sales in Brazil. “We’re keen to develop our service in Brazil because of the enormous potential of a booming publishing market there,” said Neilsen Book president Jonathan Nowell, in a release. “With a population of nearly 200 million starting [...]
The post Neilsen BookScan enters Brazilian market appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.
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- People:
- Jonathan Nowell
- Places:
- Brazil
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