New Bookindy App Helps Bookshops Fight Back Against Amazon

Independent booksellers have launched a new weapon in their two-pronged offensive against online retailers such as Amazon and the supermarket chains who pile books high and sell them low.

In a neat piece of entrepreneurial oneupmanship, the Bookindy app uses Amazon's own technology to upstage it, answering its inventor's question: "Can you promote local independent bookshops on the very system that's designed to destroy them?"

The app is an extension for the Google Chrome browser which, when downloaded, changes slightly how the Amazon website looks when you open it up.