New Features Added to Amazon Giveaway, Tool for Running Online Promo Contests

Amazon announced today that Kindle ebooks and items Fulfilled by Amazon can now be used as contest prizes by users of Amazon Giveaway, a free service that helps organizers to run online promotional contests to generate buzz about their brands and to grow their social media presence.

The online retail giant has added tens of millions of Kindle ebooks and FBA items as prize options for contest organizers, the company said. Not every item available on Amazon is eligible for the giveaway program, but this has expanded the options. The addition also will help ebook authors and FBA sellers (who might also be the contest organizers) increase sales and product exposure.