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Booksellers are always looking for new ways to attract more customers to their stores, but it’s doubtful that many thought that Pokémon would the answer. The sudden popularity of the smartphone video game Pokémon Go is driving people into bookstores and, in some cases, driving up sales.
The augmented reality app, based on the Pokémon gaming franchise, has become a viral phenomenon since it was released in the U.S. last week. The media has reported that the number of people playing the app may soon eclipse the number of people using Twitter.
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