Old Book, New Look: Why the Classics Are Flying Off the Shelves

Imagine you have a sudden burning desire to read David Copperfield, Charles Dickens’s favourite of all his novels. Thanks to Project Gutenberg, you could read it for nothing online but, correctly reasoning that it would be tedious to scroll through 600 pages on a screen, you go to a bookshop. There you find that David Copperfield is available as an Everyman Classic hardback, a Penguin Classic paperback, an Oxford University Press paperback and a Vintage Classic paperback, all designed in pleasing formats, heftily branded and with paintings or artful imagery on their covers, along with introductory essays by university professors, a chronology of Dickens’s life and a scholarly trove of explanatory notes.