On Amazon Stores And Publishers Accepting Standardization; Two Unrelated Commentaries
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When the “Amazon-opening-400-stores” rumor landed a week ago, many people were gobsmacked. It took me a minute to get past that, which also required getting past my firm conviction when they opened the Seattle store last year that it was an information-gathering exercise, not the opening move of a bigger retail play.
But, when you think it through, it not only doesn’t seem crazy that Amazon would open stores, it seems like an obviously compelling move.
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